Anyone can shoot it. So why isn’t your video selling anything?
The most common problem we see isn’t bad footage. It’s good footage with no machine behind it — no distribution, no tracking, no way to know if it worked.
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Field Notes
Notes from
the field.
What we’re learning running real campaigns for real brands — written for the people who hire us, not for other marketers. No fluff, receipts where we have them, and honesty about what we can’t prove.
TV advertising isn’t out of your league anymore.
Connected TV put small brands on the living-room screen with targeting a broadcast buy never had. What we learned running a state recruitment campaign across 29 streaming services.
Read the note43 phone calls later: what a tattoo studio taught us about honest attribution.
The ads made the phone ring 43 times in a month. What happened after the front desk picked up, nobody could say — and that gap is where most local marketing budgets quietly die.
Read the noteNew notes land here regularly. The case studies behind them live on The Work.
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