Home / What We Do
Services
You're not buying
a video. You're
buying a system.
We make the asset and we run the distribution. Same team, same accountability, one number to judge it by. What follows is the three ways clients engage us, everything we build, and how the work actually runs.
How we engage
Three ways in.
Some problems are one defined piece of work with an end date. Others need a system that keeps running. And some need someone accountable for the whole number. Figuring out which one you actually need is the first thing we do on the call — and occasionally the answer is none of them.
Project · fixed scope
Produced
& Placed
You’d pick this if you have one thing to launch — a season, a product, a hiring push — and you want it made properly and actually seen.
What you get
- Strategy and creative direction before anyone rolls
- Full production — brand film, commercial, campaign or recruitment piece
- Cutdowns sized natively for every place it will run
- The media buy: Meta, connected TV, or both
- Pixel and Conversions API installed before the first dollar of spend
- A close-out report naming what the campaign produced
Judged on: did the campaign hit the number it was built to hit.
Retained · monthly
Content
& Cadence
You’d pick this if the problem isn’t one video — it’s that nothing ships consistently and nothing compounds.
What you get
- Production on a set monthly cadence, built around your season
- A publishing rhythm across the channels your buyers actually use
- Paid distribution behind the creative that earns it organically
- Email and SMS flows doing the follow-up while you sleep
- A documented brand voice so everything sounds like one company
- Monthly reporting in plain English, underperformers named out loud
Judged on: traffic, leads and revenue trending up quarter over quarter.
Retained · partnership
Strategy
& Spend
You’d pick this if you want one person accountable for the growth number instead of four vendors pointing at each other.
Everything in Content & Cadence, plus
- We own the plan: channel mix, budget allocation, what gets killed
- Connected TV and the full media buy under the same roof as the camera
- Funnel and landing-page builds for every campaign we run
- Quarterly strategic resets when the market moves
- A seat in your planning, not a ticket queue
- Reporting that starts with your revenue number, not our activity
Judged on: the business metric you’d defend to a board.
Scope and investment are quoted per engagement. There’s no price menu here on purpose — a nurse recruitment campaign for a state agency and a gear brand’s Q4 push are not the same job, and pretending otherwise gets one of us the wrong deal. Ad spend is always billed directly to your own account: you own it, you control it, and it never runs through us.
Capabilities
What we pull
from to build them.
The three offers above are assembled from these. Everything is produced or managed in-house. One point of contact, not a relay race.
Long-form video
Documentary, broadcast-style brand films, founder stories and testimonials.
Short-form video
Vertical cutdowns for Reels, TikTok and Shorts, cut natively rather than cropped.
Connected TV
Commercial production plus the media buy, with per-service delivery reporting.
Photography
Product, field and environmental capture on the same shoot day.
Paid media
Meta campaign build, pixel and CAPI, audience strategy, ROAS reporting.
Email & SMS
Welcome, abandoned-cart and win-back flows in Klaviyo or your platform.
Websites & landing pages
Conversion-focused builds, fast, tracked, and editable without a developer.
Podcast production
Full-service capture, edit and clip pipeline for a show that actually ships.
Brand voice guides
Mission, audience, tone, pillars and a word bank your whole team can use.
Content strategy
Pillars, calendars and a cadence built around your season, not a template.
Consulting
Retained strategic direction for teams who produce in-house and need a compass.
Reporting
Monthly, plain English, with the things that didn't work named out loud.
How the work runs
Strategy first.
Camera second.
Distribution always.
Most shops sell you a shoot and call it a day. The footage looks great and nothing happens. We run the same four steps on every engagement, whether it's a single film or a twelve-month retainer.
Find the bottleneck
A free 15-minute call, then a real diagnostic. Where does your revenue actually stall — awareness, trust, or conversion? We don't recommend video if video isn't the answer.
Build the asset
Pre-production, shot lists, director's treatment, and capture. Eighteen years of real-world, uncontrolled action — Marine Corps combat camera, NASCAR, the VA. We get it in one pass.
Put it in front of buyers
Paid media, connected TV, email, and organic cadence. Pixel and Conversions API installed before a dollar is spent, so we can prove where the money went.
Report against your numbers
Not impressions. Calls, carts, applications, bookings. Monthly reporting in plain English, with the underperformers named out loud.
Fit
Who we’re for.
And who
we’re not.
This works when you have a product or service that already converts when someone's paying attention, a real budget for distribution and not just production, and a willingness to look at numbers monthly and change course when they're bad. Our best engagements are the ones with room to build something over quarters, not a single deliverable.
This doesn’t work when you need the cheapest possible option, when ad spend is coming out of the same pot as the fee, or when you want someone to agree with you rather than tell you the truth. We aren’t here to be cheap. We’re here to get measurable results for your company.
Saying that out loud on a pricing page costs us some calls. It saves both of us the wrong engagement.
A different lane
Run a local service business?
Different problem. Different stack.
If you're an HVAC company, a dental practice, an auto shop or a salon in Grays Harbor, you probably don't need a documentary. You need the phone answered and your Google listing fixed. That's a separate offer, priced for a local business.
of calls to small businesses go unanswered
of those callers never call back
of “near me” searchers visit within a day
AI receptionist that answers on the first ring
Start here
Fifteen minutes. No deck, no pitch.
Tell me what you're trying to grow and I'll tell you straight whether video and paid distribution will move it — or whether your money is better spent somewhere else. That answer is free either way.
Rather skip the form? contact@asparkcreative.com