Home / Who We Serve / Outdoor Brands
Who we serve
Your brand is built
outside. Your
marketing should
be too.
Gear makers, outfitters, guides, and anyone selling to people who'd rather be in the weather than out of it. We shoot in conditions that don't cooperate — and we build the funnel that turns the footage into orders.
The problem
Great gear
doesn't sell
itself.
Outdoor brands tend to have the same shape of problem: a genuinely excellent product, a founder who knows the field cold, and a marketing operation running on whatever photos came off someone's phone last season.
Meanwhile the categories you compete in — packs, optics, apparel, guided trips — are won by whoever can consistently show the product doing its job in a real place, then put that in front of the right buyer often enough to be trusted.
Most agencies can do the pretty part. Very few have stood in the cold and gotten the shot in one pass, then gone back to the office and built the retargeting audience.
Eighteen years of getting the shot in one pass — in weather that doesn’t wait for a second take.
Watch the work
Built for the
living-room screen.
The Squatch connected-TV commercial — a :30 spot produced and bought by us, then placed where their buyers actually stream. Same team on the camera and on the media buy, which is why the creative and the targeting agree with each other.
What that looks like
What we actually
build for you.
Field & product capture
Real-world, uncontrolled action. Eighteen years of one-man-band production in places where you don't get a second take.
E-commerce funnels
Shopify integration, abandoned-cart recovery, email and SMS flows. The plumbing that turns traffic into revenue.
Meta & connected TV
Pixel and Conversions API first, then prospecting and retargeting. CTV when you need reach a feed can't buy.
Brand voice on paper
A documented voice guide so your posts, packaging and pitch decks all sound like the same company.
Content cadence
A monthly publishing rhythm you can set a watch by, built around your season rather than a generic calendar.
Trade show & booth assets
Highlight reels sized for a booth screen, plus print collateral, so the brand holds up off-screen too.
Also in this lane
Cut for the
booth screen.
A trade-show highlight reel for Nadina Outfitters, built entirely from footage and stills the outfitter shot themselves over years of guided goat hunts. Not every job starts with us on the mountain — sometimes the archive is already there and the problem is that nobody has ever cut it into something that stops a buyer walking past a booth.
Squatch Survival Gear · Veteran-owned · 6 months
Squatch builds Berry Compliant packs in the USA for first responders and wildland firefighters. When we started they were drawing 178 sessions a month.
Six months later: 2,567 monthly sessions, 346 posts shipped, a connected TV commercial in 8,921 households, a full Meta funnel, three live sales sequences, and an affiliate program built from nothing.
Start here
Let's talk about your season.
Bring your calendar, your product roadmap, and your honest read on what isn't working. Fifteen minutes, and you'll leave with a plan whether or not you hire us.
Rather skip the form? contact@asparkcreative.com