Home / Who We Serve / Veteran-Owned Companies
Who we serve
Built by people
who served.
Sold by someone
who did.
Marine Corps combat videographer, 2007–2015. Two-time DoD Editor of the Year. Then five years as social media manager for the Department of Veterans Affairs, reaching 5M+ followers. You will not have to explain the culture to me.
The problem
Your story is
your moat.
Most of you
bury it.
Veteran-owned companies tend to undersell the single thing no competitor can copy: why the business exists and who built it. Modesty is a virtue in the field and a liability on a sales page.
There's a second problem. Most agencies handle veteran-owned brands with either wall-to-wall flag imagery or a nervous avoidance of the subject entirely. Both read as inauthentic to the people you're actually trying to reach — because your buyers can tell.
I've been on both sides of that camera. The work lands because it's specific, not because it's loud.
Eighteen years in places where nothing is staged and there is no second take.
In his own words
Nine years of
marketing that
never tracked.
Chris Vick founded Squatch Survival Gear — veteran-owned, American-made. He had spent nine years buying marketing that never produced a sale he could trace. This is him describing the first one that did.
What that looks like
What we actually
build for you.
Founder & origin films
The story that made the company, told without the swelling strings. Specific beats sentimental every time.
Brand voice & positioning
Mission, audience, tone and a word bank pulled from your own language — so sales, web and email finally sound like one company.
Veteran-audience strategy
Five years of running the VA's channels means I know how this audience actually behaves, and what makes them scroll past.
Retainer growth partnership
A monthly system with reporting tied to revenue, not a project that ends the day the file lands.
Recruitment & hiring content
If you're hiring veterans, that's a different message and a different buy. We've run that campaign for a state agency.
Certification-aware collateral
SDVOSB, VOSB and state veteran-business credentials put to work in the funnel instead of sitting in a footer.
Squatch Survival Gear · Veteran-owned
Squatch Survival Gear is veteran-owned, American-made, and was almost entirely undiscoverable online. The founder's own language became the brand voice guide, and that voice ran through every asset we built.
Six months: 750% traffic lift, a CTV commercial, a full Meta funnel, and an affiliate program from zero.
Start here
Same language. No translation.
Fifteen minutes to talk about the business, not the camera. If video isn't your bottleneck I'll tell you that on the call.
Rather skip the form? contact@asparkcreative.com