Video strategy & paid distribution · Veteran-owned
Anyone can shoot it.We make it land.
Most production companies hand you a beautiful file and disappear. We build the asset and the machine that puts it in front of the people who actually buy — then report on what it did to your revenue.
The gap we fill
A great video that
nobody sees is
an expensive hobby.
There is no shortage of people who can operate a camera. What's rare is someone who can tell you why you're making the thing, who it has to reach, what it should cost to reach them, and whether it worked.
That's the whole job here. Strategy, production, and distribution under one roof, tied to a number you actually care about — calls booked, carts recovered, applications submitted. If a piece isn't earning, we say so and change it.
Who we build for
Three kinds of client.
One standard of proof.
We're deliberately narrow. These are the rooms where 18 years of experience is worth something the next shop can't fake.
Outdoor Brands
Gear makers, outfitters, guides, and the people who sell to anyone who'd rather be outside. Real-world capture in weather that doesn't cooperate, plus the funnel to sell what you make.
- Product & field capture
- Shopify / e-commerce funnels
- Meta & connected TV
Veteran-Owned
Built by people who served, sold by someone who did. Marine Corps combat camera, then five years running social for the VA. No translation required — and no one has to explain the culture.
- Founder & origin films
- Brand voice & positioning
- Retainer growth partnership
Public Sector
State agencies, veteran services, and nonprofits with a recruitment or public-information mandate, a compliance stylebook, and a number they're accountable for hitting.
- Recruitment campaigns
- Connected TV buying
- Compliance-aware production
Selected work
Receipts, not
a reel.
Every case study below leads with the number and shows the method. Where a figure is modeled rather than measured, we label it.
Squatch Survival Gear
Zero to 750% in six months
No digital infrastructure to a full funnel: website, brand voice, 346 posts, a CTV commercial, Meta ads and an affiliate program.
Dandyland Custom Tattoo
Dormant to ringing phones in 30 days
A 28,000-strong audience that had gone quiet, reactivated across three platforms — then a lean click-to-call campaign pointed straight at the front desk.
WA Dept. of Veterans Affairs
It's More Than a Job
A nurse recruitment campaign for four state Veterans Homes, produced and bought across connected TV — and watched almost to the last frame.
In their words
For the last nine years, I have dumped probably close to 15K into digital marketing… and it’s never converted to a sale. At least not a trackable sale… Last night was the first time. We ran this ad, it generated this sale.Chris VickFounder, Squatch Survival Gear · Veteran-owned
How the work runs
Strategy first.
Camera second.
Distribution always.
Most shops sell you a shoot and call it a day. The footage looks great and nothing happens. We run the same four steps on every engagement, whether it's a single film or a twelve-month retainer.
Find the bottleneck
A free 15-minute call, then a real diagnostic. Where does your revenue actually stall — awareness, trust, or conversion? We don't recommend video if video isn't the answer.
Build the asset
Pre-production, shot lists, director's treatment, and capture. Eighteen years of real-world, uncontrolled action — Marine Corps combat camera, NASCAR, the VA. We get it in one pass.
Put it in front of buyers
Paid media, connected TV, email, and organic cadence. Pixel and Conversions API installed before a dollar is spent, so we can prove where the money went.
Report against your numbers
Not impressions. Calls, carts, applications, bookings. Monthly reporting in plain English, with the underperformers named out loud.
How we work together
Three ways in.
One campaign with an end date. A monthly system that compounds. Or one person accountable for the whole growth number. The free call is where we work out which one you actually need — and occasionally the answer is none of them.
Project · fixed scope
Produced
& Placed
One thing to launch — a season, a product, a hiring push. We make it properly and we make sure it gets seen.
Judged on: did the campaign hit the number it was built to hit.
Retained · monthly
Content
& Cadence
The problem isn’t one video. It’s that nothing ships consistently and nothing compounds. This is the machine that fixes that.
Judged on: traffic, leads and revenue trending up quarter over quarter.
Retained · partnership
Strategy
& Spend
One person accountable for the growth number, instead of four vendors pointing at each other. We own the plan and the buy.
Judged on: the business metric you’d defend to a board.
Scope and investment are quoted per engagement — there’s no menu, because a nurse recruitment campaign for a state agency and a gear brand’s Q4 push are not the same job. Ad spend is always billed directly to your own account: you own it, you control it, and it never runs through us.
A different lane
Run a local service business?
Different problem. Different stack.
If you're an HVAC company, a dental practice, an auto shop or a salon in Grays Harbor, you probably don't need a documentary. You need the phone answered and your Google listing fixed. That's a separate offer, priced for a local business.
of calls to small businesses go unanswered
of those callers never call back
of “near me” searchers visit within a day
AI receptionist that answers on the first ring
Giving back
Create with purpose.
Give with impact.
At ASpark Creative, we believe great work should do more than just look good — it should do good. That’s why 5% of all profits from every project are donated to causes that create real, lasting change. When you collaborate with us, you’re helping support organizations working on the front lines of hope and justice.
Love Justice International
Love Justice combats human trafficking by stopping it where it starts — intervening at transit points before exploitation occurs. Their global network has helped protect thousands of vulnerable people and bring traffickers to justice.
Learn more
Tunnel to Towers Foundation
The Tunnel to Towers Foundation honors the legacy of fallen first responders and military service members by providing mortgage-free homes and financial support to their families. They are also working to end veteran homelessness through nationwide housing initiatives.
Learn moreThe company we keep
Start here
Let’s Talk — 15 Minutes
This is a short, focused conversation to see what you’re trying to build — and whether I’m the right guy to help you tell it.
No hard sell, no weird agency energy.
In 15–30 minutes, you’ll walk away with:
- Clarity on what to film (and what to skip)
- A rough game plan for deliverables and timeline
- A realistic range on budget and production approach
- Next steps you can take immediately — even if we don’t work together
Best for: outdoor brands, veteran-owned companies, and teams that want content with grit and strategy behind it.
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